What does 2015 have in store for event badging?

Badge & ScanThere are three acronyms that we just can’t seem to avoid in our events industry at the moment:

– RFID (Radio Frequency Identification)

– NFC (Near Field Communication)

– UHF (Ultra High Frequency)

As one of the front-runners in event badging, IDentilam are always looking for the next big thing. It looks like there’s just no escaping from RFID technology when it comes to events badging, as people in the events industry are continuing to look for more convenient technology that will really change the way conferences work. Although IDentilam have been providing RFID solutions for a long time now, the prospects are ever-expanding and it appears to be the hot topic as we move into 2015.

This all makes sense, as there are lots of advantages to using RFID and NFC technologies for events. Not only is it a popular choice because of the quick and effective registration solution that it gives, but you also have the power to track your delegates throughout the day. You can use the RFID tech to track when attendee’s enter a certain room, and in more recent developments you could be using these types of badges in aggregation with social media channels.

With the RFID technologies available, it is surprisingly easy to gather information from your event; such as which attendees showed up and at what time. Obviously in the past this information could be collected by humans and paper badges, however RFID just makes this more accessible, and most importantly speeds up the registration process at events.

ComPic-Mobile-Lite-ReaderThe software also gives you the power to control what happens inside the event. For example, if there are a few different breakout sessions happening, RFID gives you the power to allow or deny access into each session, depending on the delegate. Some delegates also choose to use RFID as an alternative to barcodes, as they see it as a more modern and forward-thinking solution. Although this may appear to be true in most cases, IDentilam have found the results are exactly the same as those using barcodes in that both methods have different ways of using a reader/tracker to exchange a unique identifier.

In 2015, IDentilam expects to see event organisers really harness this technology by using social media channels in aggregation with RFID badges at events. For many years now, organisers have been looking for new ways and better technology to give attendees a lot of material quickly and right at their fingertips. Badges really seem to be the best method, as every delegate would have one upon arrival, and could register their channels prior to the event. This would allow each delegate to integrate online sharing and connectivity into badging, providing them with a truly personalised event experience.

Although this is the hot topic of the moment, with the increased use of UHF RFID, delegate movements can now be tracked without presenting your card to a reader. With these solutions, you simply have to be in close proximity to exchange the necessary data – which is an exciting and potential game changer for the future of event badging.

Does all of this sound interesting to you? IDentilam will be at Confex 2015 showcasing its range of RFID technology alongside ComPicWeb online badging and accreditation system, badge printers, lanyards and holders.

 

Olivia Sbarra - IDentilam Marketing Co-ordinatorGuest post from Olivia Sbarra, Marketing Co-ordinator at IDentilam.

IDentilam – provider of events badging solutions and software, offering everything from RFID technology to high quality badge printers. The company has supplied high-profile events and organisations including The Queen’s Diamond Jubilee.

Contact Olivia on oliviasbarra@identilam.co.uk and follow IDentilam on Twitter @IDentilam

 

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One comment

  1. Reblogged this on Who's who in events and commented:
    RFID badges have been talked about in the B2B events industry for a long time. Now that near-field communication technologies are getting more commonplace, will this technology finally come of age? What investments will venues and organisers have to make to ensure that all of this technology works brilliantly all of the time?

    Like

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