There is much more to the choice of colour of our clothes than we might think. For some, what they wear is merely a matter of habit, but when we dress in the morning it might pay us to be a little more careful in the choices we make.
During a show’s build up, jeans and tshirts are expected to be the fashion, all colours of the rainbow – because it’s convenient. But, what about when the doors of the event actually open? Consider your business wardrobe for a moment. I’m not talking style, but colour. Research has confirmed that the colour of clothing is actually priming the brain to function and operate differently.
Consider too the colour of the rooms that you meet in and the effect they have on how you interact with others. Research also suggests that exposure to certain colours can have a significant impact on how we think and act.
“Colours give off very specific signals,” David Zyla, New York-based author of Color Your Style, told the BBC in a 2014 report. “The same suit can be transformed with different tie colours, each with a very different impact and message.”
According to research, the colour red is perceived as the ‘power colour’, where darker reds, such as a burgundy can help build trust, and lighter red and pinks can be more of a statement about personal style, often be associated with creativity.
Blue has been given the name of ‘the all-purpose hue’ by researchers, as it often has a calming effect and offers a feeling of safety because it reminds people of the sky and ocean. Green can signal several things, from rebirth to the colour of money in some countries. But, surprisingly, it can be too loud for the workplace, depending on the tone.
Yellow is a traditional tie colour in countries (including the UK), which can signal assuredness, along with radiance and vitality. Researchers have said it radiates optimism and a positive outlook on life, because it’s symbolic of the sun.
And while purple, traditionally a sign of royalty and wealth, is becoming more acceptable in the workplace, a more relaxed wardrobe of friendlier colours such as tan, brown, earthy colours, salmon and yellow works for people dealing with other people.
Last but not least, black. My favourite – not just because I’m a goth at heart but because it’s less distracting in a workplace. While some say black gives off a sophisticated vibe, some say black can feel arrogant or overdressed.
It might be smarter to stick to grey shades. Grey might offer a more modern sophisticated look without seeming pretentious.
If in doubt, you could always ask Meetology’s Jonathan Bradshaw how to avoid about his suit from The Mask?
(Photo credit: https://www.flickr.com/photos/cupcakecozy/)
What do you think #eventprofs? What’s the colour of your favourite suit? What impression do you think your choice of colour gives? Send us an email to email@example.com or tweet us at @weblogevents.