Great exhibitors make great exhibitions, says Exhibitor Smarts.
Aiming to leave the stale sandwich exhibitor training days behind, the ambitious specialist agency likes to bring fresh ideas and initatives to the industry table.
One way the firm hopes to breathe life into exhibitions is by providing insight into predictive increase or decrease in exhibition investment by UK businesses, through its new benchmarking survey for exhibitors.
The survey centers on exhibitor activity before, during and after a show and will covers areas such a budgetary allocation, objective setting and lead management. Exhibitor Smarts is encouraging exhibition organisers and suppliers to get involved.
Understandably, the majority of exhibitor surveys are specific to an exhibition but there is a gap in the UK market to see how exhibitions are being viewed against all other media and marketing options.
It is also critical to understand how UK businesses are using exhibitions and what type of results they achieve – across the board.
We are already working with numerous organisers, suppliers and networks to get the survey into the hands of businesses who invest in exhibitions.”
– Jim Curry, owner of Exhibitor Smarts
This is a non-cost project for Exhibitor Smarts and completely confidential, the firms adds. The organisers and suppliers handle all the exhibitor data and communication – the firm is collating the responses and analysing the results. It will close on Friday 29 May.
So what are you waiting for #eventprofs? Have your say on how exhibitions are being used as a marketing channel, or how they should be. Send us an email to firstname.lastname@example.org with your thoughts, or tweet us at @weblogevents.